Subjects Covered
Change management
Manufacturing
Market segmentation
Reorganization
by
Sandra Vandermerwe,
Marika Taishoff
Source: IMD
11 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD064-PDF-ENG
SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy Harvard Case Study Solution and HBR and HBS Case Analysis