SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy

Subjects Covered
Change management
Manufacturing
Market segmentation
Reorganization

by
Sandra Vandermerwe,
Marika Taishoff

Source: IMD

11 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD064-PDF-ENG

SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy Harvard Case Study Solution and HBR and HBS Case Analysis