Subjects Covered
Change management
Manufacturing
Market segmentation
Reorganization
by
Sandra Vandermerwe,
Marika Taishoff
Source: IMD
4 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD065-PDF-ENG
SKF Bearings Series: Market Orientation Through Services (C): Results and the Upswing Harvard Case Study Solution and HBR and HBS Case Analysis