SKF Bearings Series: Market Orientation Through Services (C): Results and the Upswing

Subjects Covered
Change management
Manufacturing
Market segmentation
Reorganization

by
Sandra Vandermerwe,
Marika Taishoff

Source: IMD

4 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD065-PDF-ENG

SKF Bearings Series: Market Orientation Through Services (C): Results and the Upswing Harvard Case Study Solution and HBR and HBS Case Analysis