Slots Tables and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel HBS Case Analysis


Subjects Covered
Change management
Customer profitability
Customer relationship management
Information management
Loyalty
Marketing information systems
Profitability analysis

by
Dennis Campbell,
F. Asis Martinez-Jerez,
Marc J. Epstein,
Joshua Bellin

Source: Harvard Business School

25 pages.
Publication Date: Mar 30, 2006. Prod. #: 106029-PDF-ENG

Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel Harvard Case Study Solution and HBR and HBS Case Analysis