SmithKline Consumer Products: The Contac Relaunch

Subjects Covered
Competition
Marketing implementation
Marketing mix

by
Thomas J. Kosnik,
Jennifer L. Lai

Source: Harvard Business School

22 pages.
Publication Date: Dec 02, 1987. Prod. #: 588046-PDF-ENG

SmithKline Consumer Products: The Contac Relaunch Harvard Case Study Solution and HBR and HBS Case Analysis