Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage

Subjects Covered
Branding
Sales promotions
Sales strategy

by
Sajjan Raj Singhvi,
Rajat Gera

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Dec 10, 2010. Prod. #: 910A24-PDF-ENG

Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage Harvard Case Study Solution and HBR and HBS Case Analysis