Snapple-Wendy 2004 Video HBS Case Analysis


Subjects Covered
Brands
Distribution
Entrepreneurship
Market planning strategy
Market positioning
Marketing management

by
John A. Quelch

Source: Video Supplement

10 minutes.
Publication Date: Mar 01, 2005. Prod. #: 505711-VID-ENG

Snapple-Wendy 2004, Video Harvard Case Study Solution and HBR and HBS Case Analysis