Snibbie: Spit Happens (B) HBS Case Analysis


Subjects Covered
Bankruptcy
Brand management
Distribution
Entrepreneurship
Marketing strategy
Product introduction

by
Gerry Yemen,
Marian Moore,
Geraldine R. Henderson

Source: Darden School of Business

7 pages.
Publication Date: Nov 05, 2004. Prod. #: UV2953-PDF-ENG

Snibbie: Spit Happens (B) Harvard Case Study Solution and HBR and HBS Case Analysis