Social Media Get Serious Understanding the Functional Building Blocks of Social Media HBS Case Analysis


Subjects Covered
Internet
Marketing
Social media

by
Jan H. Kietzmann,
Kristopher Hermkens,
Ian McCarthy,
Bruno S. Silvestre

Source: Business Horizons

11 pages.
Publication Date: May 15, 2011. Prod. #: BH433-PDF-ENG

Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media Harvard Case Study Solution and HBR and HBS Case Analysis