Social media: The New Hybrid Element of the Promotion Mix HBS Case Analysis


Subjects Covered
Consumer marketing
Internet
Internet marketing
IT management
Marketing campaigns
Platforms
Social media

by
W. Glynn Mangold,
David J. Faulds

Source: Business Horizons

9 pages.
Publication Date: Jul 15, 2009. Prod. #: BH338-PDF-ENG

Social media: The New Hybrid Element of the Promotion Mix Harvard Case Study Solution and HBR and HBS Case Analysis