Harvard Case Study Solutions
Harvard Case Study Solutions
Harvard Case Study Analysis Solutions

Social Spending: Managing The Social Media Mix

by |Published

Subjects Covered
Budget management
Marketing
Return on investment
Social media

by
Bruce D. Weinberg,
Ekin Pehlivan

Source: Business Horizons

8 pages.
Publication Date: May 15, 2011. Prod. #: BH436-PDF-ENG

Social Spending: Managing The Social Media Mix Harvard Case Study Solution and HBR and HBS Case Analysis

Related Posts

Share

You may also like

Now Everybody Can Fly: AirAsia
Published

Now Everybody Can Fly: AirAsia

Subjects Covered Business models Competitive advantage by Joan Enric Ricart Costa, Daxue Wang Source: IESE 25 pages. Publication Date: May 26, 2005. […]

If Managers Thought Like Designers
Published

If Managers Thought Like Designers

Subjects Covered Creativity Managing creativity & innovation Thinking by Jeanne M. Liedtka Source: Rotman School of Management 5 pages. Publication Date: May […]

Achieving and Sustaining Business-IT Alignment
Published

Achieving and Sustaining Business-IT Alignment

Subjects Covered Cross functional management Information technology Leadership Organizational management by Jerry Luftman, Tom Brier Source: California Management Review 15 pages. Publication […]