Social Spending: Managing The Social Media Mix HBS Case Analysis

This entry was posted in Harvard Case Study Analysis Solutions on by Case Solutions.

Subjects Covered
Budget management
Marketing
Return on investment
Social media

by
Bruce D. Weinberg,
Ekin Pehlivan

Source: Business Horizons

8 pages.
Publication Date: May 15, 2011. Prod. #: BH436-PDF-ENG

Social Spending: Managing The Social Media Mix Harvard Case Study Solution and HBR and HBS Case Analysis

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