Sony Ericsson: Marketing the Next Music Phone

Subjects Covered
Brand management
International business
Marketing strategy
Product management
Wireless technologies

by
Qiu Cheng,
Zane Moi

Source: University of Hong Kong

13 pages.
Publication Date: Nov 10, 2008. Prod. #: HKU801-PDF-ENG

Sony Ericsson: Marketing the Next Music Phone Harvard Case Study Solution and HBR and HBS Case Analysis