Sony Europa (A)

Subjects Covered
Centralization
Change management
Marketing organization
Reorganization
Restructuring

by
Kamran Kashani,
J. B.M. Kassarjian

Source: IMD

31 pages.
Publication Date: Jan 01, 1998. Prod. #: IMD057-PDF-ENG

Sony Europa (A) Harvard Case Study Solution and HBR and HBS Case Analysis