Sony-FIFPartnership Marketing Program: The Value of Sponsorship HBS Case Analysis


Subjects Covered
Internet marketing
Metrics
Return on investment

by
Mark Jeffery,
Saurabh Mishra

Source: Kellogg School of Management

18 pages.
Publication Date: Jun 01, 2006. Prod. #: KEL195-PDF-ENG

Sony-FIFA Partnership Marketing Program: The Value of Sponsorship Harvard Case Study Solution and HBR and HBS Case Analysis