Subjects Covered
Market segmentation
Target markets
by
Kent Grayson,
Sachin Waikar
Source: Kellogg School of Management
16 pages.
Publication Date: Sep 02, 2011. Prod. #: KEL614-PDF-ENG
Sony Targets Laptop Consumers in China: Segment Global or Local? Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Expansion International business Profitability analysis Vertical integration by W. Glenn Rowe, Bobby Singh-Randhawa Source: Richard Ivey School of Business Foundation […]
Subjects Covered Brand management Consumer marketing Creativity Entrepreneurship Marketing management Product introduction by Michael I. Norton, Julian Villanueva, Luc Wathieu Source: HBS […]
Subjects Covered Capital costs Liability Risk management Valuation by Kenneth Eades Source: Darden School of Business 13 pages. Publication Date: Sep 16, […]
Subjects Covered Exchange rates Finished goods Money markets by Melissa M. Appleyard Source: Darden School of Business 10 pages. Publication Date: Nov […]
