Subjects Covered
Brands
Corporate strategy
Emerging markets
Marketing strategy
by
Niraj Dawar,
Donna Everatt
Source: Richard Ivey School of Business Foundation
23 pages.
Publication Date: Sep 26, 2000. Prod. #: 900A24-PDF-ENG
South African Breweries International: Devising a China Market Strategy Harvard Case Study Solution and HBR and HBS Case Analysis