South African Breweries International: Devising a China Market Strategy

Subjects Covered
Brands
Corporate strategy
Emerging markets
Marketing strategy

by
Niraj Dawar,
Donna Everatt

Source: Richard Ivey School of Business Foundation

23 pages.
Publication Date: Sep 26, 2000. Prod. #: 900A24-PDF-ENG

South African Breweries International: Devising a China Market Strategy Harvard Case Study Solution and HBR and HBS Case Analysis