Sustainable Marketing Leadership–Workshop II: Managing Performance and Marketing Controllership

Subjects Covered
Control systems
Implementing strategy
Improving performance
Marketing implementation
Marketing information systems
Marketing organization
Marketing planning

by
Benson P. Shapiro

6 pages.
Publication Date: Jan 10, 2005. Prod. #: 999014-PDF-ENG

Sustainable Marketing Leadership–Workshop II: Managing Performance and Marketing Controllership Harvard Case Study Solution and HBR and HBS Case Analysis