SVEDKVodka (B)

Subjects Covered
Branding
Marketing channels
Pricing
Product introduction

by
Ivy Zuckerman,
Paul W. Farris,
Rajkumar Venkatesan

Source: Darden School of Business

12 pages.
Publication Date: Jan 27, 2010. Prod. #: UV4285-PDF-ENG

SVEDKA Vodka (B) Harvard Case Study Solution and HBR and HBS Case Analysis