Subjects Covered
Branding
Marketing channels
Pricing
Product introduction
by
Ivy Zuckerman,
Paul W. Farris,
Rajkumar Venkatesan
Source: Darden School of Business
12 pages.
Publication Date: Jan 27, 2010. Prod. #: UV4285-PDF-ENG
SVEDKA Vodka (B) Harvard Case Study Solution and HBR and HBS Case Analysis