Subjects Covered
Marketing mix
New product marketing
by
Paul W. Farris,
Rajkumar Venkatesan
Source: Darden School of Business
3 pages.
Publication Date: Sep 02, 2011. Prod. #: UV5763-PDF-ENG
SVEDKA Vodka (C): Marketing Mix in the Vodka Industry Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Leadership by Ann C. Frost, Lyn Purdy 30 pages. Publication Date: Oct 21, 2008. Prod. #: 908C22-PDF-ENG Introductory Note on […]
Subjects Covered Entrepreneurship Leadership by Monica Higgins, Noam Wasserman Source: Video Supplement 15 minutes. Publication Date: Feb 10, 2010. Prod. #: 810702-VID-ENG […]
Subjects Covered Change management Privatization Stock offerings by Gary W. Loveman, David T. Kotchen Source: Harvard Business School 27 pages. Publication Date: […]
Subjects Covered Business models Business plans Entrepreneurship Internet Networks by Peter A. Coles, Benjamin Edelman Source: Harvard Business School 9 pages. Publication […]
