Targeting college students on Facebook How to stop wasting your money

Subjects Covered
Advertising
Branding
Social media

by
Hemant C Sashittal,
Rajendran Sriramachandramurthy,
Monica Hodis

Source: Business Horizons

13 pages.
Publication Date: Sep 15, 2012. Prod. #: BH493-PDF-ENG

Targeting college students on Facebook? How to stop wasting your money Harvard Case Study Solution and HBR and HBS Case Analysis