Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry

Subjects Covered
New product marketing
Technological change

by
Richard S. Rosenbloom,
Michael A. Cusumano

Source: California Management Review

26 pages.
Publication Date: Jul 01, 1987. Prod. #: CMR015-PDF-ENG

Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry Harvard Case Study Solution and HBR and HBS Case Analysis