The Age of the Consumer-Innovator

Subjects Covered
Corporate strategy
Sustainability

by
Eric von Hippel,
Susumu Ogawa,
Jeroen P.J. de Jong

Source: MIT Sloan Management Review

9 pages.
Publication Date: Oct 01, 2011. Prod. #: SMR397-PDF-ENG

The Age of the Consumer-Innovator Harvard Case Study Solution and HBR and HBS Case Analysis