The author of the study was John Stewart, the former COO of AOL and now a partner at McKinsey & Company. John was in charge of this project. John has extensive experience with outsourcing and business communication and has made it his goal to help individuals and small businesses understand how to grow their business online with the right mindset, tools, and knowledge.
For his work John Stewart has been featured in magazines and newspapers around the world, including Forbes and the Wall Street Journal. His consulting work has been recognized in New York and London as a leader in the Internet Marketing field and has helped many businesses grow their Internet presence and income.
John Stewart and his research team carefully researched the question of “How can I ensure my business grows?” and came up with their answer. Their research concluded that the most effective method for any individual or small business to get the maximum benefit from their Internet presence is to focus on building a community of other like-minded entrepreneurs, as well as creating an original product or service.
However, many entrepreneurs come into Internet marketing after a long period of time working in a field they are not passionate about. They may be married to a topic, work for a company, have a family, or simply find no interest in what they do. However, if they already have some of the basics down they will most likely fall back on the experience they have had in the past and then try to take everything they know and put it into a business plan.
John Stewart’s research indicated that he should always have one foot in each direction. He could not have his heart in Internet marketing and still build a successful community of fellow entrepreneurs if he went it alone.
His research revealed the best methods for building a community and then providing the products or services that could be enjoyed by others while helping others find the exact products or services they were looking for. In the end, this was the secret to growing an Internet presence.
John Stewart’s study provides a framework to help with this step by step process. It shows exactly how to create an innovative concept to attract new customers, how to set up an exclusive forum to discuss the uniqueness of your service or product, how to send a daily email newsletter to both new and existing customers, how to drive new traffic to your website, and so much more.
A fantastic resource for those who are looking to break into Internet marketing, but who have never worked in this field before, is John Stewart’s study. I could not be happier for the opportunity he presented to me and I’m sure other people who are interested in Internet marketing and don’t have any experience working in it before.
Now there are hundreds of Internet marketing books available for sale, and most of them are written by industry leaders and many times they contain their opinions and marketing techniques. But they are often written from a perspective outside the Internet Marketing field and don’t provide a blueprint for success outside of the industry, they have found success in.
They have taken on marketing the online business in a way that isn’t available anywhere else and I cannot think of a better place to purchase a quality business eBook than with Internet marketing leaders themselves. They understand the unique challenges that lie ahead of those who are seeking to grow their business and provide detailed guidance for the process.
In summary, the Harvard Business Case Study Solution PDF by John Stewart can help with many of the most challenging issues that are faced by many of today’s online entrepreneurs and this should be a good guide for those just starting out with their online business. or those who are serious about expanding their online presence and increasing profits.