Subjects Covered
Internet
Product introduction
Public relations
Social media

by
Andreas M. Kaplan,
Michael Haenlein

Source: Business Horizons

5 pages.
Publication Date: Jan 15, 2012. Prod. #: BH459-PDF-ENG

The Britney Spears Universe: Social Media and Viral Marketing at its Best Harvard Case Study Solution and HBR and HBS Case Analysis