The Drivers of Greenwashing

Subjects Covered
Activists
Advertising ethics
Consumer behavior
Green marketing
Reputations

by
Magali A. Delmas

Source: California Management Review

24 pages.
Publication Date: Nov 11, 2011. Prod. #: CMR494-PDF-ENG

The Drivers of Greenwashing Harvard Case Study Solution and HBR and HBS Case Analysis