There are three different reasons why consumers are purchasing Keurig coffee machines. They include:
The Keurig coffee machine was designed for two key consumers. These two key consumers are the college student and the housewife.
Today’s college students are more serious about their studies than ever before. They want to be able to make sure that they have a great cup of coffee each morning.
College students need a cup of great coffee in the morning so that they can focus and function better during the day. A Keurig coffee maker allows them to select the perfect coffee for their taste buds.
Housewives tend to be a little more busy than their college-aged counterparts. They need to have a cup of coffee in the morning so that they can get back to work on time. A Keurig coffee maker makes it easier for them to do so.
Housewives need the best possible coffee each morning. They want to be able to choose a higher quality of coffee than is currently available in stores. They are looking for a coffee that tastes as good as it smells.
Keurig makes it easy for housewives to select a coffeemaker based on what they want for their morning cup of coffee. A Keurig case study analyzes what makes this possible.
A Keurig makes it easy for housewives to select the perfect cup of coffee for their needs. They can click the button and let the machine do the rest of the work.
Housewives can spend more time at work and still be able to enjoy a delicious cup of coffee. Keurig coffee makers make it possible for them to do so.
Keurig coffee makers provide the consumer with many benefits. It allows them to select the right coffee at the exact time they want it.