Subjects Covered
Advertising
Brand management
Market research
Product management
Public relations
Sales
Social media
by
Michael I. Norton,
Jill Avery
Source: Harvard Business School
24 pages.
Publication Date: Sep 20, 2011. Prod. #: 512018-PDF-ENG
The Pepsi Refresh Project: A Thirst for Change Harvard Case Study Solution and HBR and HBS Case Analysis
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