The Pepsi Ultimate Taste Challenge 2012: Social Enough

Subjects Covered
Marketing

by
June Cotte,
Jawwad Khurshid,
Jill Campbell,
Paul Strachan,
Zoe Baldwin

Source: Richard Ivey School of Business Foundation

6 pages.
Publication Date: Jun 18, 2012. Prod. #: W12437-PDF-ENG

The Pepsi Ultimate Taste Challenge 2012: Social Enough? Harvard Case Study Solution and HBR and HBS Case Analysis