The Popcorn Predicament: Competition Conflict and Buying Behaviour

Subjects Covered
Sales force management

by
Michael Taylor

Source: Richard Ivey School of Business Foundation

2 pages.
Publication Date: Jun 22, 2012. Prod. #: W12078-PDF-ENG

The Popcorn Predicament: Competition, Conflict and Buying Behaviour Harvard Case Study Solution and HBR and HBS Case Analysis