Subjects Covered
Brand management
Internet
Social media
by
Susan Fournier,
Jill Avery
Source: Business Horizons
15 pages.
Publication Date: May 15, 2011. Prod. #: BH429-PDF-ENG
The Uninvited Brand Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Marketing implementation Marketing organization Productivity Sales by Frank V. Cespedes 6 pages. Publication Date: Oct 26, 1989. Prod. #: 590044-PDF-ENG […]
Subjects Covered Innovation Product development Product positioning Target markets by Youngme Moon Source: Harvard Business School 22 pages. Publication Date: Nov 12, […]
Subjects Covered Blue ocean strategy Business models Diversified companies Entrepreneurship Innovation Leadership Value chains by Ali Farhoomand, Claudia H. L. Woo Source: […]
Subjects Covered Capital investments Cash flow Debt management Financial strategy Financing Present value Valuation by Gregor Andrade Source: HBS Premier Case Collection […]
