Tiger-Tread

Subjects Covered
Forecasting
Marketing mix
Marketing planning
Pricing
Sales promotions
Target markets

by
Richard N. Cardozo,
Rohit Deshpande

Source: Harvard Business School

2 pages.
Publication Date: May 01, 2007. Prod. #: 507077-PDF-ENG

Tiger-TreadHarvard Case Study Solution and HBR and HBS Case Analysis