Subjects Covered
Forecasting
Marketing mix
Marketing planning
Pricing
Sales promotions
Target markets
by
Richard N. Cardozo,
Rohit Deshpande
Source: Harvard Business School
2 pages.
Publication Date: May 01, 2007. Prod. #: 507077-PDF-ENG
Tiger-TreadHarvard Case Study Solution and HBR and HBS Case Analysis