To Tweet or Not to Tweet: What Business Can Learn from Social Movements

Subjects Covered
Leadership
Marketing
Social media

by
Paula Goldman

Source: Rotman School of Management

5 pages.
Publication Date: May 01, 2013. Prod. #: ROT199-PDF-ENG

To Tweet or Not to Tweet: What Business Can Learn from Social MovementsHarvard Case Study Solution and HBR and HBS Case Analysis