Trilogy Corp.: Customer Value-Based Pricing

Subjects Covered
Change management
Customer relationship management
Innovation
Organizational design
Pricing strategy

by
Mohanbir Sawhney

Source: Kellogg School of Management

25 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL106-PDF-ENG

Trilogy Corp.: Customer Value-Based Pricing Harvard Case Study Solution and HBR and HBS Case Analysis