Subjects Covered
Internet
Social media
Word-of-mouth marketing
by
Andreas M. Kaplan,
Michael Haenlein
Source: Business Horizons
11 pages.
Publication Date: May 15, 2011. Prod. #: BH434-PDF-ENG
Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance Harvard Case Study Solution and HBR and HBS Case Analysis
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