Two Ways to Fly South: Lan Airlines and Southwest Airlines HBS Case Analysis


Subjects Covered
Business models
Market planning strategy
Strategic positioning

by
Ramon Casadesus – Masanell,
Tarun Khanna,
Jordan Mitchell,
Jorge Tarzijan

Source: Harvard Business School

26 pages.
Publication Date: Nov 22, 2006. Prod. #: 707414-PDF-ENG

Two Ways to Fly South: Lan Airlines and Southwest Airlines Harvard Case Study Solution and HBR and HBS Case Analysis