Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles: The Example of Nuclear Power Plants

Subjects Covered
Competitive advantage
Consumer behavior
Innovation
Marketing

by
Roger A. More

Source: Richard Ivey School of Business Foundation

9 pages.
Publication Date: Feb 22, 2010. Prod. #: 910A03-PDF-ENG

Understanding Buyer Choice/Rejection/Experience Processes for Complex Business-to-Business High-Technology Product/Service Bundles: The Example of Nuclear Power Plants Harvard Case Study Solution and HBR and HBS Case Analysis