Subjects Covered
Consumer behavior
Consumer marketing
Customer relationship management
Design
Market analysis
New product marketing
Product development
Psychology
Research methodology
Test markets
by
Stephen Brown,
Clayton M. Christensen,
John Deighton,
Robert J. Dolan,
Peter S. Fader,
Susan Fournier,
John T. Gourville,
Wendy W. Moe,
Miklos Sarvary
108 pages.
Publication Date: Feb 08, 2002. Prod. #: 9543-SBB-ENG
Understanding Consumer Behavior, Business Fundamentals SeriesHarvard Case Study Solution and HBR and HBS Case Analysis
