Understanding Customer Choices in e-Financial Services HBS Case Analysis


Subjects Covered
Consumer behavior
Customer service

by
Rohit Verma,
Zafar Iqbal,
Gerhard Plaschka

Source: California Management Review

28 pages.
Publication Date: Aug 01, 2004. Prod. #: CMR290-PDF-ENG

Understanding Customer Choices in e-Financial Services Harvard Case Study Solution and HBR and HBS Case Analysis