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Unilever in India: Hindustan Levers Project Shakti–Marketing FMCG to the Rural Consumer

by |Published

Subjects Covered
Consumer marketing
Innovation
Target markets

by
V. Kasturi Rangan,
Rohithari Rajan

Source: HBS Premier Case Collection

24 pages.
Publication Date: Feb 23, 2005. Prod. #: 505056-PDF-ENG

Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural ConsumerHarvard Case Study Solution and HBR and HBS Case Analysis

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