Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging Markets

Subjects Covered
Emerging markets
Innovation
Strategy

by
Zhenya Lindgardt,
Christoph Nettesheim,
Ted Chan

Source: Rotman School of Management

5 pages.
Publication Date: May 01, 2013. Prod. #: ROT195-PDF-ENG

Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging MarketsHarvard Case Study Solution and HBR and HBS Case Analysis