Unveiling User-Generated Content: Designing Websites to Best Present Customer Reviews

Subjects Covered
Marketing
Social media

by
Qianqian (Ben) Liu,
Elena Karahanna,
Richard T. Watson

Source: Business Horizons

10 pages.
Publication Date: May 15, 2011. Prod. #: BH432-PDF-ENG

Unveiling User-Generated Content: Designing Websites to Best Present Customer Reviews Harvard Case Study Solution and HBR and HBS Case Analysis