Subjects Covered
Competition
Demographics
Forecasting
Market segmentation
Market structure
Product portfolio management
by
George S. Yip
Source: Harvard Business School
8 pages.
Publication Date: Jul 27, 1982. Prod. #: 583003-PDF-ENG
U.S. Retail Coffee Market (A): Day 1 of Coffee Series, Assignment Sheet Harvard Case Study Solution and HBR and HBS Case Analysis
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