Use Strategic Market Models to Predict Customer Behavior

Subjects Covered
Consumer behavior
Corporate strategy
Product lines
Product positioning

by
David E. Schnedler

Source: MIT Sloan Management Review

10 pages.
Publication Date: Apr 01, 1996. Prod. #: SMR020-PDF-ENG

Use Strategic Market Models to Predict Customer Behavior Harvard Case Study Solution and HBR and HBS Case Analysis