User-Driven Innovation: Putting an End to Inventing in the Dark

Subjects Covered
Creativity

by
Roger Martin,
James Milway

Source: Rotman School of Management

5 pages.
Publication Date: Sep 01, 2012. Prod. #: ROT175-PDF-ENG

User-Driven Innovation: Putting an End to Inventing in the Dark Harvard Case Study Solution and HBR and HBS Case Analysis