Using Biztainment to Gain Competitive Advantage

Subjects Covered
Competitive advantage
Marketing
Organizational design

by
Mi Kyong Newsom,
David A. Collier,
Eric Olsen

Source: Business Horizons

10 pages.
Publication Date: Mar 15, 2009. Prod. #: BH320-PDF-ENG

Using “Biztainment” to Gain Competitive Advantage Harvard Case Study Solution and HBR and HBS Case Analysis