When you look at the Volkswagen scandal, what you will find is that there was a massive environmental catastrophe. The resulting costs to the Volkswagen car manufacturing and other auto manufacturers were staggering.
The press release issued by the Environmental Protection Agency described the disaster as a “serious blow” to the US economy. While I do not agree with that description, I think it should be able to convey the enormity of the disaster.
At the same time, this was not your typical PR problem that a lawyer or law firm was handling. While a general lawyer might be able to help with a crisis, his hands are tied due to laws that require him to act within the confines of ethics. However, many lawyers are eager to take the environmental angle and use it as a way to help other clients who have something to hide.
In order to get the word out about a catastrophe, you need a news release from a law firm. You also need to inform people that the clients may be trying to hide something. As long as you explain the damage caused by the crisis and the way the media can help to educate the public on the subject, it should be easy to sell.
This may also require some legal expertise on the part of the lawyer or law firm. Many lawyers cannot explain the intricacies of environmental laws, so this could be an area where you could add an additional specialist to your team. However, there are many resources that would be able to help you out if you have an issue onthe environmental angle.
Another aspect of this case is that there was probably some negligence involved on the part of the law firm. Many people question the ability of law firms to deliver legal services and in this case they might not have been able to convince a judge to stop the vehicles from being built. However, they would have been able to convince the government regulators to force Volkswagen to put things right.
So, the legal angle might not have helped the company’s reputation. However, the company’s reputation is damaged but not broken.
A third question that should be considered when using this case study solution is the cost to the lawyers. When you consider the ethical concerns at work here, the cost to the lawyers would likely be quite high. You can imagine that there would be a large number of claims filed by people who feel that they have been adversely affected by the company’s actions.
In addition, the time spent in the courtroom and the amount of time and expense required to create the documents are likely to be staggering. The attorneys who actually help the client make the case can be highly skilled and will use this fact to their advantage.
At the same time, you will find that some people will have a hard time working with people who are used to using a public relations team to provide them with a PR campaign. This might not be a bad thing if the company that is doing the public relations is one that has demonstrated a willingness to assist others in need.
While I like this case study solution, I am not sure that it does a good job of explaining the details of the events. You will have to see how the event developed to understand what the actions were about.