Value Pricing at Procter & Gamble (B)

Subjects Covered
Marketing strategy
Pricing
Restructuring

by
Rajiv Lal,
Mitchell Kristofferson

Source: Stanford Graduate School of Business

9 pages.
Publication Date: Feb 01, 1996. Prod. #: M284B-PDF-ENG

Value Pricing at Procter & Gamble (B) Harvard Case Study Solution and HBR and HBS Case Analysis