Vicks Health Care Division: Project Scorpio (D)

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
Thomas J. Kosnik

Source: Harvard Business School

23 pages.
Publication Date: Sep 08, 1988. Prod. #: 589008-PDF-ENG

Vicks Health Care Division: Project Scorpio (D) Harvard Case Study Solution and HBR and HBS Case Analysis