Virgin Mobile USA: Pricing for the Very First Time

Subjects Covered
Market segmentation
Pricing strategy
Target markets

by
Gail McGovern

Source: HBS Premier Case Collection

19 pages.
Publication Date: Sep 09, 2003. Prod. #: 504028-PDF-ENG

Virgin Mobile USA: Pricing for the Very First TimeHarvard Case Study Solution and HBR and HBS Case Analysis