Vistakon: 1 Day Acuvue Disposable Contact Lenses

Subjects Covered
Brands
Market analysis
Marketing implementation
Marketing mix
Product positioning

by
Alvin J. Silk,
Bruce Isaacson,
Marie Bell

Source: Harvard Business School

26 pages.
Publication Date: Mar 05, 1996. Prod. #: 596087-PDF-ENG

Vistakon: 1 Day Acuvue Disposable Contact Lenses Harvard Case Study Solution and HBR and HBS Case Analysis