VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Subjects Covered
Emerging markets
Entrepreneurs
Marketing
Organizational design
Small & medium-sized enterprises

by
S. Ramesh Kumar,
Arun Bhattacharyya

Source: Indian Institute of Management Bangalore

9 pages.
Publication Date: Feb 01, 2013. Prod. #: IMB405-PDF-ENG

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context Harvard Case Study Solution and HBR and HBS Case Analysis