Subjects Covered
Emerging markets
Entrepreneurs
Marketing
Organizational design
Small & medium-sized enterprises
by
S. Ramesh Kumar,
Arun Bhattacharyya
Source: Indian Institute of Management Bangalore
9 pages.
Publication Date: Feb 01, 2013. Prod. #: IMB405-PDF-ENG
VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context Harvard Case Study Solution and HBR and HBS Case Analysis